We subscribe to Spotify for the music, Netflix for the movies and now, you can sign up for a steady stream of caffeine, right to your doorstep
Wouldn’t it be nice to open your mailbox and be greeted by the scent of freshly roasted coffee instead of the depressing smell of freshly printed phone bills? It sounds borderline ridiculous – getting coffee sent directly to your mailbox – but Hook Coffee has done just that, and we think it’s a pretty swell idea.
Founded by Ernest Ting, a self-professed coffee geek and Faye Victoria Sit, who’s passionate about sustainable practices, Hook Coffee aims to make getting freshly-roasted gourmet coffee supremely convenient for the working adult.
The concept is simple: signing up for a subscription will get you your favourite blend of coffee sent right to your mailbox weekly or fortnightly, no minimum term, no cancellation fees. Hook Coffee’s packaging is also designed to be slim enough to fit into most mailboxes, a pretty brilliant idea considering most working adults wouldn’t be at home to receive packages during office hours. Of course, if you’d rather not sign up for an ongoing subscription, you can order bags individually ($18 for 250g) as well.
Another thing we really enjoy about Hook Coffee is its range of roasts. Not everyone’s a fan of regular old coffee, but roasts like the light bodied La Dulce Vida, which offer the palate hints of peach and cherry compote might just turn you into a coffee drinker. Even the heavier tasting roasts have interesting flavour profiles like the Jai Ho, a rich tasting brew that brings to mind velvety dark chocolate.
And because we’re busy adults with many important things to do, Hook Coffee also offers trouble-free drip packs that’ll get you your cuppa without having to use fiddly French presses and espresso machines. How’s that for a convenient caffeine fix?