Tired of shopping for makeup from the same ol’ places? Check out these Insta-famous beauty brands for wallet-friendly and highly pigmented makeup products
Where YouTube was once the source of makeup inspo, Instagram has now taken its place as the new haven for all things beauty. Our Insta feeds are always flooded with gorgeous photos from beauty bloggers and we aren’t mad – from one minute eye makeup tutorials to DIY skincare hacks, there’s always something new to see. But more than just a haven for these bloggers, it’s also a launching pad for under-the-radar makeup brands to rise to fame. Keep reading for our favourite picks of the best Insta-famous beauty brands.
Morphe Brushes
If you’ve always wanted to do makeup like a makeup artist without the hefty prices involved, you can with Morphe Brushes. Well-loved for its professional grade makeup brushes and neutral palettes, its products are affordable – most of its eyeshadow palettes are below US$24.99, while its professional brush sets average US$40.
Shop Morphe Brushes online.
Juvia’s Place
You’ve probably seen Juvia’s Places palettes blowing up all over Instagram. Bright, colourful and always pictured with the brand’s logo of the Egyptian Queen Nefertiti, these palettes are highly pigmented, and come in trending shades like terracotta.
Shop Juvia’s Place online.
Colourpop
If you’re a diehard fan of matte liquid lipsticks, chances are you know about Colourpop. The wallet-friendly beauty brand boasts a huge range of them, as well as ones in other (and less drying) finishes like satin, gloss and metallic. Lipsticks aside, you’ll also find single shadows in super saturated colours, US$8 highlighters and makeup bundles for incredible deals.
Shop Colourpop online
Farsali
Months back, we could hardly go a day without seeing Farsali’s Unicorn Essence being used in beauty videos on Instagram. These days, the oil-free serum continues to be lauded for its antioxidant-rich superfruit formula, and doubles up as a makeup primer to lock in foundation and eyemakeup.
Shop Farsali online
Gerard Cosmetics
Borne out a need to shave time off a time-consuming beauty routine, Gerard Cosmetics offers trendy, innovative makeup products at budget-friendly prices. Take the BB Plus Illumination Creme for example – the all-in-one product can be used as a primer, lightweight foundation as well as a highlighter.
Shop Gerard Cosmetics online
Want more makeup stories? Read our picks of the best mascaras, foundations and cushion compacts.