The latest fragrance from Aesop, Hwyl embodies the scent of a forest and has great sticking power for day-to-day wear. Find out why I'm a fan.
It doesn’t take too much to make us happy here at Honeycombers Hong Kong. Give us some outstanding food, deliver great wine to our door and allow us to indulge in authentic French cheeses, and we are good. And when it comes to fragrances, we are always up for trying something new, so when I was invited to the launch of Hwyl – Aesop’s new perfume created in partnership with Barnabé Fillion – I was excited to see where the brand and scent would take me.
Aesop launches Hwyl
Formulated in partnership with French perfumer Barnabé Fillion, the launch of Hwyl took place in one of Hong Kong’s most beautifully decorated fine dining restaurants, Tate Dining Room. As per Aesop’s ultra-on point holistic/story-telling approach to marketing, a stunning video was running throughout, showing visuals of a forest and playing music that made us feel like we were in-between the trees.
Cut to a table lined with moss and a range of moss-green boxes in which Hwyl is packaged. The word Hwyl is actually Welsh, meaning a feeling of emotional motivation, and this is exactly what the whole atmosphere at the launch evoked. In fact, Fillion created Hwyl to pay homage to the stillness of an ancient Japanese forest – so dreamy.
So what does it smell like?
Well, Hwyl embodies that forest theme and finds its scent from a smoky introduction on top of a woody Cypress heart. The addition of Frankincense and Vetiver Extract along with spices and fresh Thyme extract means it comes off both fresh and bold at once.
Whenever I wear Hwyl, I get loads of comments, as it’s not a typical fragrance, and I love how long it lasts on my skin. I also think it’s great that the scent is not marketed at any one particular gender; hello, 2017!
Fragrance is a personal thing, so of course Hwyl will not suit everybody’s taste, but I think it is a great everyday perfume that lasts through the busy work day and gives off refreshing bursts throughout the day.
My motto is that you should add a new scent to your repertoire every season, and Hwyl from Aesop has me covered for autumn. It’s just a shame you can’t scratch and sniff your screen yet!
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